Frank Incandela Portfolio
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​The Snack for Champions

The goal of this project was to design and build a brand of macaroni n' cheese that was geared to a specific demographic. After some thought, I decided to go with an unconventional route. SMAC is a boxing themed Mac n' Cheese that is fit for the pure champions and those who like powerful natural ingredients without any of the slack. Each product of SMAC takes inspiration from various era's in boxing, from the days of Muhammad Ali to Manny Pacquiao, these flavors pack a punch. Every individual jar of SMAC contains 14oz of macaroni and a resealable packet packed of intense flavor depending on the type of SMAC. To prepare this brand of macaroni n' cheese there are clear instructions and ingredients labeled on the back of the jar and on the SMAC Packet. This is one brand of mac that lays down the SMAC.
SMAC Process
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